Social media has become a necessary part of virtually any company’s online marketing efforts. It’s important for official company social media accounts to come across as professional, but there’s a lot of conflicting advice out there as to how to create a social media personality that will get your company the right kind of attention.
Here are some avoidable mistakes that can cost you serious credibility online. By adhering and adjusting, you’ll have a much better experience with social media, as will your fans, customers and followers.
Allocating too much personal information:
Think before you post, and make sure that whatever you’re putting out there is something you and your company can be proud of. If you’re not sure where to draw the line, then keep things strictly work-related and professional. Avoid anything too political and keep it “G” rated.
Too much self-promotion:
Think about the kinds of content your customers are likely interested in. Post about those topics, with useful links to things not directly related to you or your company. This kind of content adds value to your followers, and may result in obtaining followers that aren’t necessarily customers or fans of your company. When you do post your own promotional items, they’re better received and more likely to get a response.
Not engaging your followers:
Do you have conversations with your followers? Do you reply when they comment? If you don’t, then you’re missing out on opportunities to build goodwill. Create a community built around your account, and engage with that community on a daily basis. It takes more time to have a two-way exchange online, but it also creates bigger rewards. Take the time to reply to your followers and let them know you’re listening.
Not having a plan:
Too many companies jump into social media with no plan or even any idea what they’re doing. Social media is like any other marketing or publicity attempt, except that what happens on the Internet is permanent. Take time to figure out where you should be directing your social media efforts, who is best equipped to manage your accounts, and what kinds of content your social media accounts will offer.
A proper social media campaign can make a big difference in your company’s success online. Create social media accounts that reflect positively on your company and your employees. When you maximize positive exposure you in turn maximize your business potential. Don’t just reach out to potential clients. Engage them!